A Different Approach:
- Internal hands-on marketing
- Targeted messaging to qualify consumers
- Custom campaigns
- Branded Leads
- Search/email expertise
- 10 years of lead generation experience
Lead generation has been almost decimated by marketing companies who call the consumer before they are delivered to clients. This practice which is used to combat fraud has actually backfired in some cases, leading to lower contact rates. It also delays the sales process and puts another layer in the way of success.
Our company thinks the first call should be as soon as possible. We believe that interest has an expiration date, which starts ticking as soon as the user hits submit. We leave the closing to our clients and stay out of the way.
Our return rate is less than 1.5% per month for all verticals because of our best generation practices. By eliminating bad traffic and controlling the process we save time for your company and ours by focusing on making better leads than correcting mistakes.
When you are ready to go underground, let us know...
Case Studies
A client in the loan modification space reached out to us with an issue. There were buying leads from networks and the contact rate
was very low. They also ran into the issue of customers wanting free loan modifications. We took the case and our goal was to
generate leads with higher conversions.
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The first thing we did was study the dad they were getting from our competition. It seemed the sites were using keywords like
NACA and free loan mod kits. These were misleading. So was the use of Obama in the creative and landing page. Some of the
people thought they were on a government website.
Not only was our client in a liable situation they were getting leads generated in bad faith. These leads in-fact were probably
worth less that what they were paying.
We proceeded to build landing pages and campaigns with approved keywords and went to work. The difference was noticeable within
days and our leads were generating more applications than other sources.
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Underground Elephant was looking to enter the refinance space but could not reach the larger banks and mortgage companies without a branded website for leads. Most of the potential clients were familiar with the Lending Tree Model and had moved away from generic leads.
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While non-branded leads have a place, they were simply used to calling leads that expected multiple calls and being able to announce the reason for the call ahead of time. There was an automatic relationship between the caller and the homeowner who remembered filling out the form on the site.
There was also the benefit of gathering more information which was thought to have been related to more interest. With more time spent there seemed to be a commitment. The sites also sought to educate the user making the life easier of the sales person.
With so many benefits it was difficult to penetrate these companies and earn their trust. We simply could not compete and were shut-out. Our team decided to create a branded end-user website called Simplequote.org and start driving organic and paid traffic to the main and sub pages.
The result was that leads were starting to come-in and with a small paid search campaign on Yahoo traffic was steadily increasing. The next step was to reach-out to the larger banks and explain our vision and process.
The barrier to entry was broken and Simple Quote was now starting to take some market share away from the larger players albeit a very small amount.
That position is growing daily and larger companies out of reach now work with or are in the process of creating a long-term partnership with Underground Elephant.
The value exchange for the user was created, and the client would receive leads they wanted but could not get enough of because of so few companies in the space. The win-win situation was created for all parties and was another example of the Movement.
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